Mobile phone usage is no longer limited to adults now. Individual of every age uses mobile phones for different purposes. Kids, teenagers, adults, and elderly people daily spend hours on mobile applications. According to the latest study, an average US adult uses mobile applications for three and a half hours daily. This is the average count, and for some, it even exceeds five to six hours daily. This is the rampant impact and usage extent of mobile apps. Market share for mobile traffic has increased largely due to efficient mobile app development services. Therefore, businesses nowadays pay extra attention and effort to improve the features of mobile app development services.
Companies are investing in mobile app development services to strengthen app services which will catapult businesses to new heights and success in the shortest time possible. Good mobile features and app services are responsible for skyrocketing success of an app. There are certain features that every app service requires to be successful and beat the competitors. These features also ensure optimal app performance of the apps and increase their chances of success in the market. So, what are the prominent features of app services? Let’s find out together.
User-Friendly Experience
App usability or user-friendly experience is the main feature that will drive most of the app traffic. An app is as good as its user interface. A high-quality app is one that is not only innovative, informative, and fun but also easy to navigate and use. User-friendliness takes precedence in the features of a mobile app trend. The app should be interactive and simple enough to be understood by an average user and not complex to further visitors.
Social Integration or Shareability
Social integration is a must-have feature in app services nowadays as it increases the shareability and connectivity of the app. The users find social integration necessary for connecting with the app ecosystem. Social integration allows apps to integrate with social channels and engage the audience. It also simplifies the signing-up process through easy information retrieval from social media channels. Users can share posts from the app on their social media accounts and remain active and engaged with the app even while using social media channels.
Personalization
Personalizing content helps brands stay connected with customers or mobile app users. Every user seeks customization to be able to relate to the content, app, and brand. Customization is the key to staying relevant and associated with the business. Personalization means that users can get tailored experiences according to their online needs. When a user’s taste and preferences are prioritized, they feel associated and special and stay connected with the brand for a long time. Seeing their name pop up on the screen adds a new hint of loyalty and customer base.
Security
The most crucial feature of an app service is security which makes the online platform secure and safe from external and internal threats, vulnerabilities, risks, and cyberattacks. Before signing up for app services, users normally provide their personal information, which is highly confidential. Therefore, app security is of paramount importance. Healthcare and financial industries are particularly keen on their app security services. It means they want to secure the user data and protect it at all times from hacking and leaking out. It is a critical feature and requirement of an app service.
Offline Accessibility
Mobile app trend gives functionality and usage option with a good internet connection. But adding an offline accessibility feature automatically adds credibility and merit to its performance and quality. This could be a good competitive advantage, especially for corporate apps. Users would appreciate the fact that they can use app services even when they are away from the internet. It is something that is not very common nowadays but would definitely be a plus point for industry-specific apps.
Good Image Resolution
While app speed, functionality, and performance are undoubtedly very important, image resolution cannot be avoided as well. Good image resolution holds grave significance to ensure that the user is enjoying his or her time on the app screen and making the most out of the experience. Customers do not appreciate blocky graphics, dull colors, picture quality, and poor resolution. They all seek hi-definition. Anything less than that will not impress them.
If you have all these features in your app service, then your app will surely leave a mark on the users and be a success.