Secret to Manage an International Follower Base on Social Media Platforms

A growing number of companies are developing multi-language social media platforms as an element of their advertising plan. Do you think this is the right strategy for you?

Importance of Social Media Channels for a Business

Social media platforms do not only offer the opportunity to communicate with your prospects and customers to boost brand recognition and lead generation. They also let users to engage and communicate directly with your target audience. In 2021, the total amount of users will be 3.78 billion. But just 25% of users of them speak English. Also Social Media king; Instagram allows you to buy Instagram followers Nigeria in order to proceed with your success.

Social Media Channels in Other Languages:

If your social media platforms campaign aren’t running marketing campaigns in different languages and you’re not capturing an enormous market for your goods and services, especially when your competition is already running.

social media channels

Making an international social media strategy to reach out to a global following is a smart move in today’s world of globalization due to a variety of reasons:

1. Increase Comfort and Purchase Intent:

Despite the increased usage of English globally, users are still more likely interact with content if they are in their own language. More than two-thirds (63%) of online customers say that content written of their choice in their language essential, and it’s evident in their purchasing choices, according to CSA Research.

If they have to choose between two products with similar features 66% of people will select the one that is in their preferred language. If they are not completely conversant in English this number increases to 85percent.

Source: Followers Bucket.

2. Build Better Relationships:

In terms of building more effective relationships with customers it is the exact same CSA Research study found that the role of language is significant in both service and content.

75% of people who were interviewed said they’re more likely to buy from the same company again when customer service is provided delivered in the language they prefer. More than 60% of people who are confident about their English abilities prefer customer service and interaction in their native language.

A large portion of the customer experience is built on the foundation of trust. If you speak to people who speak their language and build trust in your brand, and showing that you’ll be available to meet the needs of your customers.

3. Improve Distribution:

Facebook algorithms favor content that receives shares, likes and comments. If content is written in a person’s native language, people tend to be engaged. This can not only expand your reach, but will also increase the number of the results of your search.

4. Get More Mileage for Existing Content:

If you take the time to create engaging and relevant content, you would like to get as many people from your targeted audience to be able to access it. When you adapt any existing material (or new content that you develop it) to other languages, you are able to extend and increase the value of your content. A lot of major brands are employing translators to translate content and reuse it for various types that make use of social media.

The most aggressive companies use native English speakers to write their content instead of just translating to ensure that the content is in accordance to local customs and local languages.

3 Tips for International Follower Base on Social Media:

If you’re considering the launch of multi-language accounts, here’s five tips to take into consideration when managing an international following base on social media platforms.

boost instagram engagement

1. Demographics:

The creation of material for your social media platforms in different languages requires you to know the people you want to reach and the people they’re.

If you look at your own social media metrics You will likely gain an idea of demographics such as age and the behavioral analysis.

The data can be used to determine similar audiences for the language you want to target. It is also possible to break down social media platforms followers by languages and countries If you are seeing an increase in traffic from countries that are not English-speaking that could be a suitable target to start building an international following through social networks.

2. Auto Reply:

You’ll have to handle your auto-replies. If someone asks questions in German for instance then you should respond with a response in the same manner.

If you are investing in the creation of content that is available in multiple languages, you’ll have to offer support for social media platforms (and customer) assistance in a variety of languages or risk losing the target audience you’re trying to reach. Auto-translation software is often stuffed with errors, and they can result in an unintentional cultural faux pas.

3. Target Audience Cultures:

While it is possible to expand your marketing efforts globally but you’ll be able to connect with your customers when you operate local.

Being aware of the local culture as well as customs and patterns will make a huge difference in the way you’re considered and help avoid mistakes.

In China the number four is considered to be lucky because it echoes the word used to describe death. The labeling of something as “4 reasons to” …”” is an error in culture. Button in French translate into “bouton,” but it’s often used by teenagers as a term to refer to pimples. When Toyota launched their MR2 automobile in France and it was literally translated in “merdeux,” which literally refers to “sh*t.”

This is why many marketers opt to employ native translators or local ones for their social media platforms to convey their message in order to be safe from language mistakes.

About author


Adam is a Tech savvy software engineer and Certified digital Marketer. Who love to write about latest technologies and trends in tech world surrounding artificial intelligence, software development, digital products, app development, cryptocurrency and much more.

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