These days, digital products are everywhere. Almost every business is focusing on digital product development to delight more customers than before, launch a new service, or solve their customer problems. Digital product development services facilitate entrepreneurs and startups to create scalable and efficient digital solutions according to their growth goals.
Crucial Phases of Digital Product Development:
Digital products are dominating the world like never before. From food ordering services to chatbots, SaaS platforms to cab-hailing applications, nearly everything around us in the form of an application or software is a digital product. They solve real-life problems by making use of technology. Here we are discussing some useful steps you need to follow while developing your digital product.
Research, Analysis & Planning
It is the first and the most important step in the entire product development lifecycle. Whether you’re planning to launch an innovative mobile application or any AI services, planning is the key to your success. If you haven’t done proper research and planning, you’ll end up wasting money, effort, and time on something that you didn’t need to focus on.
This step will give you clarity regarding you should proceed with digital product development or not. You need to focus on:
- Do intensive market research to understand the user requirements.
- Ideate with a wider perspective to enhance the scope of your digital product.
- Finalize the product development budget so that there are no chances of overspending.
Begin With Sketching & Wireframing
The planning phase helps in creating a streamlined path towards product development and clearing out your head. After having a solid plan in place, the next thing you need to focus on is how your digital product needs to appear.
If you’re working with a product development company, ask their experts for advice on mastering the preliminary wireframes for the digital product.
After planning and wireframing, comes the thoughts of how your product should look and feel. The design phase offers you an idea regarding how your product will appear and interact with the end-users. At this phase, you need to create an intuitive interface that streamlines the workflow and makes it convenient for the users to get the most out of your product.
You can create a clickable prototype that showcases how your digital product will perform on different devices to perfect the design stage. To offer the best user experience, you need to focus on the minor details of animations, menu appearances, transitions, and other small elements within the digital product, application, or software.
Prototyping is a crucial part of the digital product development engineering and lifecycle. It is basically a highly scaled-down version of the actual product having bare minimum features. The idea behind creating a prototype is to test and analyze how your target audience will respond to your product.
If you’re working with a third-party product development company, you need to ask for a fully functional prototype that you ask real users to use and provide feedback for. Based on this feedback, you can make alterations to your existing product development approach.
The coding activity starts from this phase. While you start planning digital product development, try to get a team that adopts an agile approach towards development. It helps in making real-time adjustments to your product and speeds up the product evolution process.
Agile product development offers more control over the end result. It provides better value for end-users and results in higher development productivity.
Marketing and Launch
When the digital product development process is completed, you can present your product to real users. The most crucial part of the launch process is to have an efficient launch and marketing strategy. It will help you avoid last-minute errors and get maximum advantage from the launch activity.
If you want to effectively launch your digital product, follow these few tips:
- Never overpromise or underdeliver. It is always a better option to keep a low profile till the time you are confident.
- Have a clear communication and marketing plan having clear target personas.
- Go for a beta launch before full-scale rollout to eliminate bugs or identify any other errors.
Maintenance and Support
The work doesn’t end after a successful launch. Instead, you need to create a proper maintenance and support plan for your digital product. Some development partners offer long-term maintenance and support services, so you need to be clear with them. They assist you in keeping your digital product free from bugs or any other errors throughout the entire product journey. You can opt to hire a digital product development company having past experience and credibility in maintaining software, applications, and other digital products, such as Xavor Corporation.
Building a digital product development from scratch is a challenge for any entrepreneur or startup. When you bring an experienced software product development company like Xavor onboard, you can improve the process phenomenally.
Before trying to do anything with your product idea, it is always a better option to get in touch with product developers who can guide you through different phases and suggest the best plan of action for the new product development.